I use analytics to guide decisions, shape messaging, and drive performance across teams. From lead source analysis to revenue trends, I’ve built and used dashboards that help connect the dots between marketing efforts and real business results.

Whether I’m planning a campaign, supporting a sales team, or reviewing conversion metrics, I look for the story the data tells.

Highlights:

• Built and analyzed multi-year dashboards tracking revenue, conversion, and lifetime value

• Used analytics to optimize event ROI, lead quality, and field team performance

• Regularly collaborate with sales, leadership, and partners to share actionable insights

• Comfortable with tools like Power BI, Looker, GA4, HubSpot, and CRM reports